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The Color of Money: How 'Color of the Year' Programs Manipulate Us All

Joseph Haecker

2 hours ago19 min read

Interior Design

The Color of Money: How 'Color of the Year' Programs Manipulate Us All

The untold story of corporate control over creativity, industry, and consumer choice. November 17, 2024 - Written by Joseph Haecker The...

6 views0 comments

Joseph Haecker

3 days ago4 min read

Branding & PR

Seeing Your Brand Through Your Customer’s Eyes: Building a Community that Naturally Markets Itself

How Do Your Customers See Your Brand? Let’s talk about how to build true engagement and loyalty. As business owners and marketers, we’re...

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Get with the Times: Why the Furniture Industry Can’t Afford to Go Backward

Joseph Haecker

5 days ago4 min read

Advanced Business

Get with the Times: Why the Furniture Industry Can’t Afford to Go Backward

Old-School Sales Tactics Are Holding Us Back—Let’s Move Forward The industry’s future belongs to digital-savvy reps. Time for a changing...

16 views0 comments

Introducing "Business Therapy": Your Strategic Space for Real Business Growth

Joseph Haecker

Nov 43 min read

Real Estate

Introducing "Business Therapy": Your Strategic Space for Real Business Growth

Have you ever been to therapy or counseling for personal growth, family dynamics, or relationship matters? If so, you know the impact a...

4 views0 comments

Leveraging Social Media Tactics to Create Customer-Centric Marketing Strategies

Joseph Haecker

Oct 283 min read

Business Basics

Leveraging Social Media Tactics to Create Customer-Centric Marketing Strategies

In a world where brands compete not just for market share but for attention, the key to success lies in the hearts and minds of your...

10 views0 comments

Joseph Haecker

Sep 272 min read

Interior Design

Why the Luxury Furniture and Decor Industry is Missing the Boat on Brand Activations

In a world where luxury is synonymous with experience, it’s bewildering how the furniture and decor industry often overlooks the power of...

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What Do Burgers Have to Do with Fractional CMO?

Joseph Haecker

Sep 232 min read

Interior Design

What Do Burgers Have to Do with Fractional CMO?

If you want big results, you have to be willing to do big things. I’m Joseph Haecker, Fractional CMO, podcast host, author, and former...

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The Furniture Industry’s Fatal Mistake: Low Marketing Salaries and Stunted Growth

Joseph Haecker

Sep 142 min read

Branding & PR

The Furniture Industry’s Fatal Mistake: Low Marketing Salaries and Stunted Growth

The biggest issue holding back the furniture and décor industries is their reluctance to invest in competitive salaries for marketing...

7 views0 comments

When Low Budgets Meet Low Results: The Furniture Industry's Fatal Flaw

Joseph Haecker

Sep 92 min read

Advanced Business

When Low Budgets Meet Low Results: The Furniture Industry's Fatal Flaw

The Furniture Industry's Marketing Crisis Hey there design peeps! This blog is a bit of a rant, and also it's more geared toward the...

35 views0 comments

Let’s Do Big Things Together – Here’s What’s New!

Joseph Haecker

Sep 84 min read

Advanced Business

Let’s Do Big Things Together – Here’s What’s New!

Hey friends, colleagues, and followers, If you’ve been following me on social media, you may have noticed some big announcements...

9 views0 comments

The Design Industry's Wake-Up Call: Why We Need a Dedicated Platform for Our Future

Joseph Haecker

Aug 132 min read

Interior Design

The Design Industry's Wake-Up Call: Why We Need a Dedicated Platform for Our Future

Home Depot’s Market Shift Signals an Urgent Need for Better Education, News, and Community in Design As a Fractional CMO, podcast host,...

13 views0 comments

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business?

Joseph Haecker

Aug 123 min read

Interior Design

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business?

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business? The answer is simple: I can help you and...

112 views0 comments

Joseph Haecker

Aug 82 min read

Interior Design

The Next Generation of Designers Don't Care About Your Brand's Website

The Next Generation of Designers Don't Care About Your Brand's Website Do any of the following ring a bell? Yellow Pages? AOL? Nokia?...

58 views0 comments

Joseph Haecker

Mar 142 min read

Interior Design

Let's Put on Your Customer Hat: Unlocking Loyalty with Customer-Centric Marketing

Hey there! Joseph Haecker here. I'm a Brand Strategist, Advisor and Fractional CMO. I help brands build community, engage with their...

11 views0 comments

Crafting Success Stories: My Role as Fractional CMO for Allison Eden Studios

Joseph Haecker

Feb 233 min read

Interior Design

Crafting Success Stories: My Role as Fractional CMO for Allison Eden Studios

Hey there! Joseph Haecker here, and I'm beyond thrilled to share some exciting news about my latest venture as a Fractional CMO for the...

16 views0 comments

Joseph Haecker

Feb 223 min read

Interior Design

Exhibitor News Now Interview with Joseph Haecker: Unveiling the Vision Behind Trade Show Preview

Exhibitor News Now (Interviewer): Hello, everyone! Today, we have the pleasure of sitting down with Joseph Haecker, the visionary host...

16 views0 comments

Leveraging Distribution Channels: A Strategic Approach to Equipping Sales Reps and Retailers for Effective Marketing

Joseph Haecker

Feb 1213 min read

Interior Design

Leveraging Distribution Channels: A Strategic Approach to Equipping Sales Reps and Retailers for Effective Marketing

Hey there, Joseph Haecker here – a former lighting designer, podcast host, tech founder, book author, and fractional CMO. Today, let's...

9 views0 comments

From Click to Convert: Decoding the Anatomy of a Successful Purchase

Joseph Haecker

Feb 123 min read

Interior Design

From Click to Convert: Decoding the Anatomy of a Successful Purchase

Hey there, Joseph Haecker here. Today, I want to delve into the fascinating world of consumer behavior and the intricate dance that...

12 views0 comments

What does marketing mean to you and your business?

Joseph Haecker

Feb 102 min read

Advanced Business

What does marketing mean to you and your business?

What does marketing mean to you and your business? For me, marketing is simple—it's storytelling. Marketing is the art of crafting a...

13 views0 comments

Design Porn Launches "Match" - Tinder for Designers

Joseph Haecker

Jan 218 min read

Interior Design

Design Porn Launches "Match" - Tinder for Designers

Pssst... Don't tell anyone... Have you ever found yourself daydreaming at your desk, secretly wishing there was something more exciting...

96 views0 comments

If Design Is Art, What Are You Willing to Risk for the Love of Your Craft?

Joseph Haecker

Jan 195 min read

Interior Design

If Design Is Art, What Are You Willing to Risk for the Love of Your Craft?

The Passion and Challenge of Design Porn This is not my typical blog, so please indulge me on this one... You may not know this about me,...

125 views0 comments

Ignite Business Insider: Your Gateway to Effortless Business Press

Joseph Haecker

Jan 85 min read

Interior Design

Ignite Business Insider: Your Gateway to Effortless Business Press

Ever grappled with the challenges of gaining press for your business? What if there was a simpler way? In the realm of entrepreneurship,...

66 views0 comments

From the Editor's Desk: Design Porn's Unapologetic Narrative

Joseph Haecker

Jan 83 min read

Interior Design

From the Editor's Desk: Design Porn's Unapologetic Narrative

As the Editor-in-Chief of Design Porn, I've been incensed by a question that seems to go unspoken in the world of the design and...

19 views0 comments

Provocative Design: Pushing boundaries of a creative class with Design Porn

Joseph Haecker

Dec 31, 20233 min read

Interior Design

Provocative Design: Pushing boundaries of a creative class with Design Porn

Unleashing the Artistic Soul Do you wake up each day, running your interior design or architecture business, feeling the freedom and...

9 views0 comments

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Nathan James Tamlin Vintage Brass Wall Light Fixture

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Bedside Wall Mount Light with Dimmer Switch

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Plug in Dimmable Wall Sconces

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Art3d 2 Wood Slat Acoustic Panels for Wall and Ceiling

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Nordic Single Leather Sofa Designer Creative Leisure Single Chair

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ACIYD Luxury Buffet Sideboard Bar Cabinet with Storage

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CZDYUF Distinctive Sofa with Golden Legs

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Hippo Shaped Coffee Table

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Lladro - Niagara Chandelier

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FEER Duplex Building Glass Villa Living Room lamp

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Mellanni Queen Sheet Set - 4 PC Iconic Collection

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Demeter Fragrance Library 3.4 Oz Cologne Spray - Play-doh

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