Q: Can you share a bit about your background and how it shaped your expertise in business strategy and advisory? A: Absolutely. My journey has been a diverse one, initially rooted in high-end custom lighting design for hotels, casinos, and residential projects. This experience ingrained in me a keen eye for detail, strategic planning, and the importance of aesthetic appeal. Later, I ventured into the tech world, founding and growing Dezignwall, a successful social platform. Through the highs and lows of entrepreneurship, I gained critical business acumen, adaptability, and innovation skills. My role in spearheading "Tech Alley Denver," a non-profit supporting the tech community, added depth to my understanding of startups and venture capital. The combination of these experiences provides a unique foundation for my business strategy and advisory expertise. Q: What inspired you to become a Business Strategist and Advisor, specifically focusing on interior designers, real estate agents, and home staging business owners? A: Having a background in interior design and tech entrepreneurship, I witnessed the challenges these specific industries face. Interior designers, real estate agents, and home staging businesses often struggle with the transition from a passion-driven start to managing and growing a successful enterprise. This transition can be overwhelming, and I recognized a need for specialized guidance. I wanted to leverage my experiences to offer tailored strategies and help fellow entrepreneurs navigate their unique hurdles, ultimately enabling them to thrive in their businesses. Q: You mention the phrase "You don't know, what you don't know." Can you elaborate on its significance in the context of running a business? A: "You don't know, what you don't know" encapsulates a critical realization for any business owner. Often, in the initial stages of a venture, we're passionate and driven, but we may lack a comprehensive understanding of all the facets of running a business. This phrase is a reminder that gaps in knowledge can impede growth and decision-making. As a Business Strategist and Advisor, my role is to bridge those knowledge gaps, shed light on areas that may have been overlooked, and provide actionable insights to empower entrepreneurs. Q: You emphasize "Turning your customer into your marketer" as a key technique. How does this approach differ from traditional referral-based marketing, and how can it benefit businesses in the interior design and real estate sectors? A: "Turning your customer into your marketer" is a powerful approach that differs from traditional referral-based marketing. Rather than solely relying on customers to refer others, it involves creating platforms where clients can share their stories and experiences. This user-generated content acts as authentic testimonials, showcasing the real value a business provides. In the interior design and real estate sectors, where trust and authenticity are paramount, this approach builds credibility, engages a broader audience, and ultimately drives more business through genuine client narratives. Q: What range of services and programs do you offer to assist businesses in their growth journey, and how can interested individuals engage with you? A: I offer a variety of services to cater to diverse needs. These include multiple free resources, affordable options, group programs, and personalized one-on-one strategy and advisory programs. Whether you're starting a new venture, struggling with growth, or planning an exit, there's a pathway to success for everyone. Interested individuals can explore my website, access valuable insights on "Ignite Business Insider," and connect with me for a discovery call. Sharing their stories and challenges enables us to tailor a strategy that can reignite their business journey effectively.