Sponsoring a Podcast is dumb.
Sponsoring a podcast that hosts events, and attracts, engages and ignites your customers and clients, is brilliant!
Published by
Joseph Haecker
Business Strategist, Advisor + Fractional CMO • +13,500 followers
May 24, 2024 - Design Talk LIVE, the podcast that started as a simple rant and transformed into a groundbreaking talk show, is now open for sponsorship for its highly anticipated Season 3.
Since its inception, Design Talk LIVE has blazed a trail for many other interior design industry podcasts and live-streamed shows. Back in 2018, Design Talk LIVE reached an astounding 3.2 million views on Facebook LIVE, a milestone that led to the creation of The LIVE Broadcast Network. This network has produced popular shows like "Design Hot Seat" with host Jennifer Farrell, "A Student's Perspective," and "Let's Talk Breast Health" with host Talia Maddock.
In 2019, Design Talk LIVE took a pause to refocus and re-strategize. Fast forward to 2024, and the podcast relaunched on Spotify with great anticipation from the trade publication community. The "second season" brought back many beloved guests and fulfilled a growing industry need for raw and engaging conversations.
One of the highlights of the new season was the reintroduction of in-person, live studio audience podcast recordings, which have become a signature feature of Design Talk LIVE.
Sponsors of Design Talk LIVE have reaped numerous benefits, including enhanced connections, community building, and significant marketing opportunities. Hosting in-showroom, live audience podcasts at trade shows and private events has proven to be an invaluable platform for sponsors.
As host Joseph Haecker explains,
"I speak on podcasts and at trade events about the hidden value of podcasting—our [a podcast's] access to guests and the ability to create large-scale events through in-person, live studio audience podcasts at venues throughout the country and world. Sponsors benefit from our network and the ability to attract customers and clients. Podcasting isn't about downloads and listeners. It's about driving traffic into our sponsor's businesses, and opening up opportunities our sponsors don't have access to."
Podcast sponsorship provides brands with an excellent opportunity to host events that captivate the design community through engaging conversations. Despite the rise and fall of many design podcasts post COVID, Design Talk LIVE remains a steadfast platform for authentic industry dialogue. Sponsorship of Design Talk LIVE isn't just about ad placements during episodes; it's about the high-profile guests we attract, the curated conversations, and the ability to create in-showroom and live-from-tradeshow programming that adds real value to our sponsors.
As we gear up for Season 3 on Spotify, we are looking for sponsors who want to leverage our extensive network and collaborate on exciting events. Interested in becoming a sponsor? Click the link to join us today!
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