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Writer's pictureJoseph Haecker

Empowering the Next Wave of Innovation in the Home Goods and Appliances Industry with The Design Fund

Updated: Jul 21


Empowering the Next Wave of Innovation in the Home Goods and Appliances Industry with The Design Fund


Manufacturers, Brands, Influencers, Architecture and Interior Design Celebrities,


When brands like Amazon, Wayfair, and Houzz got started, they all knocked on your doors asking you to put products on their platforms. But what if they could have come to you for mentoring and early-stage funding?


The truth is, most of the tech and business models we find in the home goods, appliances, and design space are developed by people from outside of the industry. They have an idea, then we end up learn to how to use it. These brands go on to make millions and billions of dollars, while we sell a few products.


What if, instead of just early adoption and product uploads, we could educate and influence the next wave of startups through an accelerator program and early-stage funding?


That is exactly what we are building with The Design Fund.




A New Opportunity for Industry Leaders

The Design Fund is an accelerator and seed venture fund specifically tailored for the home goods, appliances, and design industries. We are asking brands, manufacturers, influencers, and celebrities in these spaces to take an active role in shaping the future of our industry by making an annual financial investment commitment.


Here's how it works:

  1. Annual Financial Commitment: Commit to an annual dollar amount to support the next wave of startups.

  2. The 20% Challenge: Contribute 20% of your committed amount upfront to help fund our accelerator programs.

  3. Mentorship and Education: Through our accelerator programs, we educate and mentor startups, equipping them with the knowledge and tools they need to succeed.

  4. Early-Stage Investment Opportunities: We align these startups with our investor pool for early-stage funding, providing you with the chance to invest in promising new ventures.


Why The Design Fund?

  • Industry Expertise: Unlike traditional tech startups, our focus is on the home goods and design industry, leveraging the collective expertise of brands and professionals who understand the unique challenges and opportunities within this space.

  • Mentorship and Training: We offer comprehensive mentorship and training to startups, ensuring they are well-prepared to enter the market and succeed.

  • First-Mover Advantage: By participating in The Design Fund, you gain early access to innovative startups, giving you a first-mover advantage in discovering and investing in the next big thing.

  • Community Collaboration: We foster a collaborative environment where brands, manufacturers, and influencers can work together to support and grow the industry.


The 20% Challenge


The Power of the 20% Challenge

We are asking the home goods and design community to take the 20% Challenge. By committing to an annual dollar amount and contributing 20% of that amount upfront, you help us fund the accelerator programs that identify and nurture high-potential startups. This initial funding is crucial for providing the resources, mentorship, and support these startups need to succeed. Once they complete the program, you have the opportunity to meet these startups, evaluate their potential, and decide if you want to invest further.


Don’t Miss Out on the Next Big Opportunity

As an industry, we should not sit and watch the Wayfairs, Amazons, and Houzz of the world pass through our tradeshow halls without getting involved sooner. With The Design Fund, we don't have to miss another opportunity. We can take an active role in shaping the future of the home goods and design industry by supporting and investing in the next generation of innovators.


Join Us in Shaping the Future

Find out more and take the 20% Challenge today. Together, we can create a thriving ecosystem of innovation, mentorship, and growth in the home goods and appliances industry. Let’s not just be observers; let’s be the driving force behind the next wave of successful startups.


Contact Us

To learn more about The Design Fund and how you can get involved, visit our website or contact us directly. Join us in empowering the next generation of home goods innovators.


The Design Fund: Empowering Innovation in the Home Goods Industry


Joseph Haecker

Founder, The Design Fund

Serial Entrepreneur | Former Lighting Designer | Podcast Host | Author




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