How can manufacturers and distributors in the home goods and appliance industries support trade professionals while boosting their own business success?
The answer lies in collaboration. By working together to provide educational opportunities, we can help trade professionals thrive, while strengthening your brand’s position in the market.
As a former lighting designer turned author, tech founder, and podcast host, I’ve spent years helping businesses in the design and construction trades overcome challenges and achieve growth. Today, I’m inviting manufacturers and distributors to collaborate on hosting workshops for trade professionals at your retail locations—both nationally and globally. These workshops are designed to empower trade business owners with the tools they need to succeed, while also driving traffic and sales for your business.
Why Educational Workshops Are Essential
Trade professionals, including interior designers, contractors, and small business owners, face unique challenges. From navigating fluctuating revenue to standing out in a crowded marketplace, these issues can hinder their success—and yours. Offering workshops that address these challenges does more than educate. It builds trust, strengthens relationships, and positions your brand as a key partner in their growth.
My workshops are built around three key eBooks I’ve written, each tackling a specific pain point for trade professionals:
1. Business is Slow: How to Get Revenue Flowing Again in 30 Days
This guide offers practical strategies to jumpstart cash flow and regain financial stability.
2. Rethinking Social Media for Interior Designers: How to Build a Brand That Educates and Engages Your Audience
Trade professionals learn how to leverage social media to grow their audience, attract new clients, and drive sales.
3. How to Launch an Interior Design Business in 30 Days (with Only $100 and No Experience)
A step-by-step roadmap for starting and scaling a business with minimal resources.
How Trade Professionals Benefit
Attending these workshops provides professionals with actionable tools to:
💡 Increase their revenue and grow their businesses.
💡 Build strong, recognizable brands that engage their audience.
💡 Create systems that simplify and scale their operations.
By empowering them with these skills, we help them become more effective, confident, and profitable.
Why Hosting Workshops Benefits Your Brand
Partnering on these workshops also provides clear benefits to your business:
• Increased Traffic: Workshops attract trade professionals to your showroom, providing opportunities to showcase your products.
• Brand Positioning: By supporting the trade community, you establish yourself as a trusted partner invested in their success.
• Long-Term Sales Growth: Empowered, successful trade professionals are better equipped to use your products—and recommend them to their clients.
Building a Stronger Trade Network
At the core of this collaboration is a simple idea: by teaching trade professionals how to be better business owners, we create a stronger, more connected network of industry professionals. This benefits everyone involved, from manufacturers and distributors to designers and their clients. When trade professionals thrive, the entire industry grows—and your business grows with it.
Let’s Collaborate
This is an opportunity to make a meaningful impact on the trade community while driving measurable results for your brand. Together, we can host one-day or two-day workshop series at your retail locations, creating a win-win scenario for all involved.
If you’d like to discuss this collaboration, email me at designtalklive@gmail.com. I’d be happy to share more details and explore how we can work together to empower trade professionals and drive mutual success.
Joseph Haecker
Founder | Author | Speaker
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