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Interior Designers: Why Aren’t You Capitalizing on the Super Bowl?

Writer's picture: Joseph HaeckerJoseph Haecker

The Super Bowl is right around the corner! Your clients are about to open their homes to friends and family, hosting game-day parties with all the snacks, drinks, and excitement. But here’s a question—why aren’t interior designers flooding social media with offers to refresh spaces before the Big Game?


Seriously, this is the perfect opportunity to engage existing clients, spark relationships with new ones, and (let’s be honest) make more money. If you’re not leveraging the Super Bowl to boost your business, you’re leaving cash on the table.


So, let’s fix that. Here are five easy ways to turn Super Bowl Sunday into a marketing win for your design business.



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1. Offer a “Super Bowl Ready” Home Refresh


Not every client wants a full-scale remodel, but many would jump at a quick, stylish upgrade to impress their guests. Offer a limited-time Super Bowl Ready Package, featuring:

✅ A living room refresh with new pillows, throws, and accent décor

✅ Quick furniture re-arrangement to optimize seating for game day

✅ Bar cart styling with trendy drinkware and accessories

✅ A stress-free, one-day install


Bonus Tip: Create a before-and-after reel of a client’s space to showcase your work and attract new customers.



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2. Host a “Super Bowl Setup” Instagram Live or Workshop


Want to stay top of mind? Show your expertise for free and get potential clients excited.

🎥 Host a 15-minute Instagram Live or an in-person workshop covering:

👉 The best furniture layouts for entertaining

👉 Easy ways to elevate game-day décor (without being tacky)

👉 Quick hacks to make small spaces feel larger for guests


At the end, offer a special discount for attendees who book a consultation.



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3. Run a Limited-Time Super Bowl Giveaway


People love a good giveaway! Create engagement by running a contest for a Game-Day Home Styling Package or a $500 décor shopping spree.


🔹 How to enter:

✔️ Like your post

✔️ Comment their favorite Super Bowl snack

✔️ Tag two friends


This gets people talking, sharing, and—most importantly—learning about your services.




4. Partner with Local Vendors for a “Super Bowl Home Prep” Bundle


Interior designers aren’t the only ones who can profit from game day. Partner with:

✅ Cleaning services (to prep homes before guests arrive)

✅ Florists (for elegant yet festive centerpieces)

✅ Caterers (to offer gourmet game-day snacks)


Create a bundled package where clients book all services together—you all benefit from the extra exposure and revenue!



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5. Offer a Post-Super Bowl “Detox” Design Package


After the party comes the cleanup—and many homeowners realize their spaces need an upgrade.


Market a Post-Super Bowl Detox Package, featuring:

✅ Decluttering & organization

✅ Rearranging furniture for better flow

✅ Adding stylish yet practical storage solutions


This positions you as the go-to designer for not just game day, but long-term improvements.



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Interior Designers—Are You Missing Out on This Opportunity?


If you’re not using the Super Bowl as a chance to engage clients and grow your business, you’re overlooking a HUGE opportunity.


And speaking of opportunities…


📢 Did you know I offer 50% OFF my Fractional Chief Marketing Services for interior designers?


Yep—Half Off!


Let’s build your brand, attract more high-paying clients, and help you make more money—without the marketing guesswork.


Visit www.josephhaecker.com to learn more.



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So, what’s your Super Bowl marketing plan? Drop a comment and let’s talk strategy!

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