The Next Generation of Designers Don't Care About Your Brand's Website
Do any of the following ring a bell? Yellow Pages? AOL? Nokia? MySpace? San Francisco Furniture Market?
If you remember any of those (or worse, if you fondly remember any of those), you might be out of touch with how new designers and retailers search for products.
Let me explain why that matters. Recently, I came across a large furniture manufacturer proudly announcing their ALL NEW Hospitality Website. And while you might think that’s impressive, here's the catch: the next generation of designers and product sourcing reps simply do not have the time or attention span to discover YOUR New Website.
Think about it logically. Visualize the room you’re in right now. Does it have lights? Floor covering? Wall sockets? Paint? Decor? Shelving? Accessories? Someone had to choose between dozens of options for each of these items. Now imagine having to visit multiple websites just to discover and source those options.
Let’s consider a few scenarios. Company ABC has a video on their landing page, XYZ Company requires you to create a trades account, and LMNOP Company insists on a category search. Each of these adds friction to the process of discovering and sourcing products. It’s cumbersome and outdated.
Here’s the reality: Modern people use platforms like Tinder, Bumble, and Hinge to make quick decisions. Swipe left for what doesn’t work and swipe right for what might. The days of sifting through countless websites and outdated directories are over.
So, why is our industry lagging behind? The furniture and accessories industry is aging and hasn't fully embraced the next generation’s preferences. Ironically, many of us are on Tinder, Bumble, and Hinge—but we haven’t adapted our own industry platforms to mirror these innovative approaches.
This is where Designwal steps in. As the founder of Designwal, I’m proud to introduce the first social media platform specifically for the interior design industry. We’ve created a marketplace that resonates with both seasoned professionals and the newer generation.
When manufacturers post products to the Designwal Marketplace, we automatically add these products to our newest feature: Swipe. Swipe operates just like Tinder, Bumble, or Hinge—left for what doesn’t catch your eye, right for what interests you. It’s a modern, efficient way to discover products, tailored to the preferences of today’s design professionals.
The design industry is evolving, and we have the opportunity to bridge the gap between traditional practices and contemporary needs. Discover how Swipe on Designwal can seamlessly connect you with the next generation of design professionals.
Join us today and experience the future of design collaboration!
Visit www.designwal.com to learn more about Swipe and other features designed to transform the way you discover and engage with products.
Comentários