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Writer's pictureJoseph Haecker

The True Cost of Publishing and Marketing a Book—and How to Save Thousands


If you’ve published or considered publishing a book, you’ve likely dreamed of sharing your knowledge, story, or expertise with the world. But after writing the manuscript, a harsh reality often hits: publishing and marketing a book is expensive. Many authors underestimate just how much goes into producing a professional-quality book and ensuring it gets in front of the right audience.


Let’s break down the average costs:


The Costs of Publishing and Marketing a Book


1. Writing and Editing


While writing itself might be “free,” professional editing is essential to make your book shine.

  • Developmental editing: $3,000–$10,000

  • Copyediting and proofreading: $3,000–$7,000


2. Graphic Design and Layout

A stunning cover can make or break a book’s success, and professional formatting is a must for readability.

  • Cover design: $300–$2,000

  • Interior formatting: $250–$1,000


3. Publishing Costs

  • ISBNs: $125 for one or $295 for ten (U.S.)

  • Print-on-demand setup: Free or up to $500


4. Marketing and Promotion

Getting your book in front of readers is where the real investment begins.


  • Social media ads: $1,000–$10,000


  • Book launch services and PR: $2,000–$10,000


Total Cost: $3,500–$50,000


For most self-published authors, these numbers can feel overwhelming. Even with traditional publishing, authors are often responsible for their own marketing.



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Why Marketing Matters

The harsh truth? Writing a book is only half the battle. The real work begins with getting it into readers’ hands. Marketing is the backbone of your book’s success. Without a strong strategy, your book could end up buried under the millions of other titles released each year.


What if there was a way to reduce costs, streamline your publishing process, and create a marketing vortex that automates sales for an entire year?



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The Solution: Join Me in Tulum

On December 16-17, 2024, at Radio Tulum in Tulum, Mexico, I’m hosting a two-day workshop that will change the way you approach publishing and marketing your book. Whether you’ve already published or are just starting out, this workshop is designed to help you save thousands of dollars and countless hours while building a system that works.



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What You’ll Learn


1. Day One:

  • Step-by-step instructions to write and publish your book on Amazon in one day using ChatGPT as your ghostwriter.


  • A celebratory Authors Cocktail Mixer to network with fellow writers.


2. Day Two:

  • Build a Marketing Vortex: Learn how to create a year’s worth of:

  • Social media posts

  • Blogs and articles

  • Email campaigns

  • Sellable audio courses and podcasts


Use tools like ChatGPT, Eleven Labs, and KineMaster to automate your book’s promotion and drive sales.



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Why This Matters

This workshop isn’t just about publishing—it’s about creating a system for passive income. Imagine writing your book and simultaneously launching a year-long marketing campaign in just two days. By investing in this workshop, you’ll save thousands of dollars and months of effort, while positioning your book for success.



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Register Now

Two-Day Bundle Pricing:


Early Bird 2-Day Bundle (until December 14): $550

Regular Price: $900

Savings: Up to $350


Food and drinks included throughout the event, plus a complimentary specialty cocktail at the mixer!



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Don’t miss this opportunity to take control of your publishing journey and create a thriving book business.


Secure Your Spot Here:


Let’s make your book the success it deserves to be. See you in Tulum!

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