Most brands make one critical mistake: they assume people care about their product updates.
Reality check: they don’t.
Consumers aren’t scrolling social media looking for your latest product specs, company milestones, or press releases. They’re looking for entertainment, inspiration, and connection.
The Power of Entertaining Marketing
Let’s take a look at brands that get it right:
✅ Wendy’s on X (formerly Twitter) – Nobody follows Wendy’s because they love their burgers. They follow because the brand roasts competitors, engages in witty banter, and delivers laugh-out-loud content. It’s fun.
✅ Duolingo’s Unhinged Owl – The language-learning brand doesn’t just teach you Spanish—it floods TikTok with viral content featuring its unhinged green mascot. It’s a meme factory.
✅ Aviation Gin & Ryan Reynolds – Instead of focusing on taste notes and distillation techniques, Aviation Gin uses Ryan Reynolds’ unique humor to make its ads impossible to ignore—and highly shareable.
✅ BarkBox’s Dog Content – BarkBox rarely posts about the actual products inside their subscription boxes. Instead, they focus on funny dog videos and memes—content that pet lovers can’t resist sharing.
The Brands That Win Do This
The best brands don’t interrupt entertainment—they become entertainment.
The reason? People don’t want ads. They want content they actually enjoy.
How to Apply This to Your Business
If you’re struggling with engagement or sales, ask yourself these two questions:
🔹 Would someone screenshot this and send it to a friend?🔹 Would they laugh, learn, or feel something from this post?
If the answer is no, it’s time to rethink your approach.
Shift Your Mindset
Instead of asking: “How do we promote our product?”Start asking: “How do we create content people actually want to engage with?”
✅ Make it fun.
✅ Make it relatable.
✅ Make it shareable.
✅ Make them want to come back for more.
The brands that win aren’t just selling products. They’re building audiences, communities, and relationships.
Are you ready to do the same?
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