Wait, No Social Media? Hear Me Out.
I know. This is going to go against everything you know and see, but hear me out...
If you search “interior designer” on Instagram or Pinterest, you’ll see thousands of stunning photos of completed projects—beautiful kitchens, luxurious living rooms, and perfectly curated spaces. It’s inspiring. But did you know that those images actually help brands like Wayfair, Walmart, and Amazon more than they help you?
The Truth About Social Media and Interior Designers
Social media is flooded with product-tagged posts. Consumers see a finished room, spot a trendy chair, and click to buy it from a major retailer. But where does that leave you, the designer? Sure, you get some likes, maybe a few DMs—but how many times has a post truly resulted in a high-value client signing a contract with you?
Let’s look at the numbers:
According to HubSpot, organic social media has an average conversion rate of 0.71%, while referrals and in-person networking can convert at 20-30%.
The average interior designer client spends $15,000 - $50,000 per project, but social media tends to attract lower-budget DIYers looking for inspiration, not high-end clients ready to invest.
Paid social ads for home services can cost $2 to $10 per click, and even then, only 2-3% of those clicks convert into real leads.
So, After All That Work… You’re Selling for Wayfair?
Think about it. You just spent months working on a project. You stress over the final install, hire a professional photographer, wait days and weeks for the photos to come in...Then you post those images online. And what happens?
Potential clients don’t reach out to you—they buy the lamp you featured from Amazon.
Does that seem right?
What if I told you that you could avoid social media altogether, grow your business by 6X to 10X, and travel less for new clients?
The Problem with Chasing Projects All Over the Country
I recently saw a post from an interior designer friend celebrating 10 new projects in six different states. Sounds amazing, right?
But is it?
Think about the logistics:
You now have to find and manage out-of-state contractors.
You have to fly multiple times just to check on progress and fix issues.
Budgets don’t magically increase just because the project is farther away.
At this point, the designer is losing money. Instead of chasing these projects, they could have referred them to local designers and earned a 20-25% referral commission. Less work, more profit.
So, How Do You Grow Locally—Without Social Media?
Here’s how you turn one project into six to ten projects—every time.
Step One: Get a Client in a Wealthy Neighborhood
Every city has a high-income neighborhood. This is where you want to be. Once you land one client (and I can help you do this), the real marketing begins.
Step Two: Host a “Project Update” Event
Most designers show up discreetly to their projects, in unmarked cars, and disappear before the neighbors even know they exist. Meanwhile, contractors have big branded trucks, making their presence known.
Here's what to do instead:
After demolition starts and contractors have pissed off the neighbors with all of the banging and noise...go door to door inviting the neighbors to a “Project Update” event.
Set up a folding table in the front yard with design plans, material samples, and renderings.
Introduce yourself to the neighbors. Explain the project timeline and answer their questions.
They’ll naturally say things like, “We thought about remodeling our kitchen,” or “We have the same layout, etc.”
This is your chance. Let them know you’d love to work on their homes, too.
At this stage, you should land 3-6 consultations on the spot.
Step Three: Host a “Reveal Party”
Most designers wait until the end of a project, take photos, and then hope new leads trickle in over time. But that leads to feast-or-famine cycles that your all to familiar with.
Instead, do this:
Two weeks before the project wraps up, send your clients a digital invite to share with friends, family, and coworkers.
Go door to door again, handing out invitations to neighbors.
Set up a large “Before” photo at the entrance. People need to “see” the transformation.
At the event, give a short speech. Thank your clients and contractors, highlight how you solved a design challenge, and casually mention that you’re already working with some of the neighbors.
At this event, you should land 3-8 new clients.
Why Does This Work?
You’re consolidating projects into a single high-income neighborhood (Landing 6-14 New Clients, in the Same Neighborhood). 🏆🏡
You’re building trust and familiarity with wealthy homeowners who can afford your full-service design. 🏡💰
Your contractors aren’t driving all over town, making logistics easier and reducing delays - Your contractors will LOVE you! 🥰
Managing projects in one area is better for you, your team, your contractors and your clients. 🗺️📍
You increase your chances of repeat business and referrals exponentially. 💰🏆
“I Can Do This Myself…”—Maybe, But Will You?
You could try implementing this strategy yourself. But here’s the truth:
Most designers will overcomplicate it. 🤦
You’ll think too much about making it “perfect” rather than effective. 💍
You’ll treat it like an elegant showroom event when this is a sales and marketing strategy, not a gala.
That’s why I offer Fractional Chief Marketing Officer (CMO) services for interior designers—at 50% off.
How I Help You Implement This Strategy:
✅ I handle the entire marketing execution so you don’t have to.
✅ I ensure timing, messaging, and consistency are spot-on.
✅ I oversee each event, making real-time adjustments to maximize results.
✅ I track the data to make sure you’re actually getting more clients.
This Isn’t a Wine & Cheese Event—This is Sales & Marketing
Designers (and all businesses) need sales and marketing to stay in business. Not likes. Not follows. Real clients.
If you want to 6X to 10X your projects, work smarter (not harder), and drive less—let’s set up a call.
👉 Ready to stop chasing leads and start owning your market? Let’s talk.
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