The No BS Marketing Podcast – Episode 6: Hiring High-Priced Leadership Outside Your Niche In Episode 6, Joseph Haecker explores why bringing in top-tier marketing leadership from outside your industry can revolutionize your brand. Using examples like Starbucks hiring Chipotle's former CEO, he discusses how innovation often comes from fresh perspectives. This episode breaks down the importance of investing in leadership and how it can spark game-changing marketing strategies. Learn more about Joseph’s Fractional CMO Program at josephhaecker.com.